Gordon Lott is the Co-Founder and CEO of DR.VEGAN, the award-winning supplements brand soon to become DRV+.

With more than a decade’s experience in supplements, health and wellness, Gordon has worked with leading brands including Solgar and Nature’s Bounty. Having originally trained in retail banking and finance before moving into sport, health and fitness, he became increasingly frustrated by the lack of transparency within the supplements industry.

In 2020, Gordon co-founded DR.VEGAN with a clear mission: to make supplements simpler, more transparent and easier to trust. The brand’s supplements are formulated by nutritionists using evidence-based doses and carefully selected forms of ingredients, without unnecessary additives.

Gordon is passionate about helping people understand what they are actually buying, rather than being persuaded by clever marketing, inflated claims or token ingredients.

He is also the inspiration behind SuppScore®, a free service created by nutritionists for healthcare professionals and consumers. Using AI, SuppScore allows users to check a supplement’s quality, ingredients and value for money simply by uploading a photograph of its label or a product link.

Gordon has been a guest on the Eat Nourish Love podcast and is a speaker at ELEVATE at Benham Park, where he joins our conversation exploring how we can make better-informed choices about our health and wellbeing.