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Ditch the Stick: Why Deodorant Stones Are the Future

A Natural, Zero-Waste Alternative
02/20/2024
Crystal clear alum stones or Potassium alum on plate, decorated with flowers. Useful for beauty and spa treatment. Use to treat body odour under the armpits as deodorant and make water clear.

If you’re looking to make a positive change in your bathroom routine, deodorant stones offer a way to skip the chemicals and cut down on waste. Here’s what you need to know about this intriguing hygiene trend.

What Are Deodorant Stones? Deodorant stones are crafted from potassium alum, a natural mineral crystal. This crystal isn’t an antiperspirant, meaning it won’t stop you from sweating. Instead, the salt component within the stone creates a thin layer on your skin that combats the bacteria responsible for causing body odour.

Deodorant Stones vs. Traditional Products One key difference is the absence of synthetic fragrances and aluminium often found in traditional deodorants and antiperspirants. While aluminium helps block sweat pores, there has been some debate about potential health concerns, leading some to seek aluminium-free alternatives.

Why the Sudden Popularity? While deodorant stones aren’t entirely new, social media platforms like TikTok have significantly fuelled their popularity. Brands like Salt & Stone have made these stones incredibly appealing, especially to the young and environmentally conscious. In fact, searches for Salt & Stone’s deodorant stone have seen a 400% increase over the past five years!

Deodorant Stones & Sustainability The rising interest in deodorant stones speaks to a broader trend. More and more, consumers are prioritising zero-waste options within the deodorant market. Sustainability concerns are a major factor, considering the deodorant industry’s substantial plastic waste. A growing number of people are searching for ways to reduce their impact on the environment.

The Future of Deodorant In a world where 64% of personal care consumers value sustainability, it’s no surprise that zero-waste deodorants are on the rise. Brands like Lume and Wild are making big moves in this area, demonstrating the commitment to innovative, eco-friendly alternatives.

Should You Try A Deodorant Stone?If you’re looking for a natural, fragrance-free option that also tackles waste concerns, deodorant stones could be a great fit for you.

This is something so easy to change – harder if you sweat profusely but why not give it a go!

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