Emma Gunton founded Cosy Em after two years working on the event circuit, driven by a desire to design the clothes she actually wanted to buy. She set out to create feel-good knitwear that is colourful, versatile, eye-catching and affordable — easy to wear, great for gifting and guilt-free to treat yourself. After working through many samples and finding a trusted manufacturer, Emma designed the logo, built the website and learned everything along the way. The result is a joyful collection of small-batch knitwear, designed in the UK, that has attracted a loyal following of women aged 25 to 80.